Today’s economy elevates the value of higher education institutions to the highest degree of public awareness ever demonstrated. Higher education institutions impact their community in a host of very obvious ways, such as:
- Supporting the development of 21st century talent armed with skills to drive modern business;
- Employing a range of professionals in a sector often recognized as the largest in many small communities;
- and Initiating research and development initiatives supporting the advancement of technology and improved economic performance.
These examples speak to the common ways nearly every institution engages. Yet, what does it mean for a campus to be truly connected to its community? Continue reading “Trends in Town-Gown Collaboration”
I’ve always been a huge believer that customer service is one of the most valuable pieces of brand development. Companies who have superior customer service are recognized as a stronger brand and tend to have better sales numbers than those without. Associations who put customer service first tend to have a greater number of members than those who do not. The fact of the matter is that sales are directly proportional to customer service. The same can be said for economic development.
So, how are you manning the front lines of your economic development efforts?
Continue reading “Who’s on the Front Lines of your Economic Development?”
The release of our latest Fourth Economy Community Index is a good opportunity to reflect on major shifts impacting economic development marketing strategies. As we research our fourth economy communities, we see common success factors they employ to help attract and retain new investment. Earlier this month I conducted an economic development marketing training session with economic developers from throughout the eastern U.S. and shared some key trends and lessons learned from both our project experience and through our Fourth Economy Index initiative. Here are some key take-a-ways. Continue reading “Marketing Fourth Economy Communities”