During our projects across the United States this past year, Fourth Economy has come across a number of initiatives for supporting local manufacturers and boosting the local economy. One approach gaining popularity is the state-based “Made In” branding and associated database of the state’s manufacturing businesses.
The news out of California so far in 2014 is raising serious questions about the future of the Golden State.
Strike 1: The most pressing issue is the drought which is widely impacting a state that is home to 1 in 8 Americans. Search California and drought in your favorite browser and you’ll get a long list of articles that should strike fear in all of us and images of what empty reservoirs looks like. Over 17 communities will run out of water in the next 60 to 120 days – 40,000 people left dry. A quick look on the state government homepage Ca.gov seems to disagree with news reports that leaders are taking the issue seriously as not one note on the homepage or the ‘alerts’ tab mentions the situation. In the past year or so climate change or maybe just damn climate has impacted millions (Sandy, AtlantaSnow2014, wildfires and the list grows) yet somehow we are not understanding that these impacts may not be random. And maybe that we should start planning for the worst and celebrating our best. Continue reading “Three Strikes and You’re Out or Still California Dreamin’?”