With the days getting shorter and the nights chillier, here are four great “fireplace” reads in the fourth economy.
First up, two books from Daniel H. Pink – A Whole New Mind: Moving from the Information Age to the Conceptual Age and Drive: The Surprising Truth About What Motivates Us. In both books Pink offers his take on how the modern talent base thinks and what motivates the knowledge worker. His insights provide an important reference for community and economic development specialists that can greatly guide their strategic plans.
The next book tackles the big question (which may explain its long title) of what attracts some people to certain communities across our great country. In Life 2.0: How People Across America Are Transforming Their Lives by Finding the Where of their Happiness, Rich Karlgaard shares his observations gained while piloting a single engine airplane across the country. What can we learn from that? He interviews highly successful entrepreneurs, venture capitalist, technology pioneers and global policy analysis. The stories they told as to where and why they live where they do will likely have a direct impact into how communities are position and prepare for future growth.
Finally, on the more ethereal side of life is The Cathedral Within by Bill Shore. This book has been on my shelves for several years. Shore takes a look back to the ancient cathedral builders, when a single construction project spanned many generations of workers. Most knew they would never live to see its completion, yet they remained engaged and inspired by the artistry and permanence of the creation. What can the modern business and political climate learn from that experience? How can we build cathedrals in our own communities? – Just a few of the questions addressed on the pages.
The three themes in these books are critical to the fourth economy. Especially in light of the extreme political and economic turmoil the world is facing. Collaboration, social enterprise, long-term vision and innovation will remain the keys to our success. Stay warm and enjoy the reads.