Three Strikes and You’re Out or Still California Dreamin’?

California-DreamingThe news out of California so far in 2014 is raising serious questions about the future of the Golden State.

Strike 1: The most pressing issue is the drought which is widely impacting a state that is home to 1 in 8 Americans. Search California and drought in your favorite browser and you’ll get a long list of articles that should strike fear in all of us and images of what empty reservoirs looks like. Over 17 communities will run out of water in the next 60 to 120 days – 40,000 people left dry. A quick look on the state government homepage Ca.gov seems to disagree with news reports that leaders are taking the issue seriously as not one note on the homepage or the ‘alerts’ tab mentions the situation. In the past year or so climate change or maybe just damn climate has impacted millions (Sandy, AtlantaSnow2014, wildfires and the list grows) yet somehow we are not understanding that these impacts may not be random. And maybe that we should start planning for the worst and celebrating our best. Continue reading “Three Strikes and You’re Out or Still California Dreamin’?”

Marketing Fourth Economy Communities

The release of our latest Fourth Economy Community Index is a good opportunity to reflect on major shifts impacting economic development marketing strategies.  As we research our fourth economy communities, we see common success factors they employ to help attract and retain new investment.  Earlier this month I conducted an economic development marketing training session with economic developers from throughout the eastern U.S. and shared some key trends and lessons learned from both our project experience and through our Fourth Economy Index initiative. Here are some key take-a-ways. Continue reading “Marketing Fourth Economy Communities”

For Richer or Poorer

With all of the negative economic news you may not realize that the American economy continues to generate wealth and profits.  The following slideshow takes a look at why this surplus is not being invested to stimulate demand or create jobs.